One of the biggest objections artists have to print-on-demand is:
"I'll make more money if I do everything myself."
And on paper, that's often true.
If you're printing, packaging, and shipping every order yourself, your profit per print will probably be higher.
But here's the thing...
Profit per print isn't the only number that matters.
Your Time Is Worth Something
Every order takes time.
Printing, checking colours, packaging, buying supplies, answering emails, driving to the post office... it all adds up.
You might save ₪50 on a print by doing it yourself, but if it takes you an hour from start to finish, was it really worth it?
That's 60 minutes you could have spent painting, marketing your work, or creating your next collection.
Growing Shouldn't Mean Working More
When you fulfil every order yourself, more sales mean more work.
More printing.
More packing.
More trips to the post office.
With print-on-demand, you can sell 10 prints or 100 prints without turning your studio into a shipping department.
It's Not Just About Saving Time
Print-on-demand also means:
- No stock sitting in your studio.
- No buying packaging materials in bulk.
- No worrying about running out of paper or frames.
- No spending your weekends packing orders.
Instead, you can focus on the part of your business that only you can do: creating art.
Think About Profit Per Hour
Most artists compare profit per print.
A better question is:
How much profit am I making for each hour I work?
Sometimes earning a little less on each sale actually leaves you with more time to create, attract new customers, and grow your business. Over time, that can make you more money than squeezing every last shekel out of each order.
Imagine you spend five hours a week printing and packing orders. That's over 250 hours a year. What could your business look like if you spent those 250 hours creating new artwork, improving your website, or finding new customers instead?
Is Print-on-Demand Right for Everyone?
Not necessarily.
Some artists genuinely enjoy printing everything themselves, and for them, that's the right choice.
But if you want to spend more time making art and less time packing boxes, it's well worth considering.
Let Us Handle the Production
At Printio, we take care of the printing, framing, packaging, and shipping for your customers in Israel, so you can focus on creating your next piece instead of your next parcel.
